Founded: 2006
Franchised: 2020
VetFran Member: Yes

Fitness concepts come and go because they tend to base their methodology on trends and market-driven fads. Because Discover Strength’s methodology is based upon the preponderance of peer-reviewed research, it will always be the more efficient, safest and effective way to strength train. We will guide you as you select and build out your own Discover Strength studio: Streamlined prototypes range from 1,600 to 2,200 square feet. A concept that can work in a variety of shopping centers and other lifestyle-centric locations. No locker rooms, treadmills, showers, or pools. The Discover Strength model offers an incredible value proposition by producing higher revenue per square foot than the vast majority of retail, restaurant, and fitness business models.